For example, instead of creating a user account, you now can create a user object that includes various attributes that help identify where the user account lives in the network hierarchy.
During the course of the year, I am taking stock of my user experience, device performance, information security attributes and the application capabilities.
In real-time bidding, as soon as a user visits a Web page, the visit is auctioned to the highest bidder, based on attributes such as the type of page visited or previous Web browsing by the user.