That has opened the floodgates for startups like SwiftKey, which builds a predictive Android keyboard that tries to anticipate what a user is trying to type, and Snapkeys, a futuristic-style keyboard that consists of only four keys, to remake the keyboard on Android smartphones.
The bridge app can also be used to integrate any type of information or functionalities from third-party apps that the user already uses on his smartphone, such as radio, music or other content.
Although Facebook has the user base and Web-based engagement that most social companies dream of, the network is lacking the type of consumer behavior that is easily monetized in later cycles of purchase intent.