Finally, independent databases like MunicipalBonds.com aim to create a more user-friendly searching experience, though you may have to pay for some features.

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They all have one common achievement: through simplification, they provided customers with a smooth, user-friendly experience and created value that consumers are willing to pay a premium for.

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Lately, the betting seems to be on Apple making a settop box that would meld live TV for existing pay-TV subscribers with iTunes content under a more intuitive user interface, but it seems that the TV powers that be are wary even of that small step.

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However, we will pay no heed to the East Coast-West Coast revenue-user experience split.

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The company seems to be getting basics right by improving customer service and going forward, its pay-TV business success will depend upon how it enhances the user experience and gives the term TV Everywhere its true meaning.

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