It may also have correctly spotted the shift from old media to new, user-generated media.

ECONOMIST: Yahoo!��s personality crisis

Content marketing, social media marketing, content syndication and user-generated ratings and reviews are increasingly critical components of the marketing mix.

FORBES: Why Marketing Is No Longer Like Football

By combing through its clients' clips, the service creates signatures that allow the media companies to identify their content on user-generated video sites.

FORBES: Sinking Video Pirates

For now, Google plans to circulate only a few hundred videos created by commercial media companies rather than tangling with the mass of user-generated clips that make up the bulk of YouTube content.

FORBES: Magazine Article

My experience with video through CollegeHumor had taught me that hosting user-generated content without a filter would lead to inevitable legal trouble with the big media companies.

FORBES: Why Did YouTube Succeed Where Vimeo Failed?

TripAdvisor Media Network (tripadvisor.com) gathers and publishes user-generated content such as hotel reviews that travelers use for research prior to making bookings, and generates revenue from advertising.

FORBES: Expedia Eyes $31 With New Euro Ads

Another film screening focused on user-generated content and the various angles which can be adopted through the use of electronic media.

UNESCO: MEDIA SERVICES

Because web 2.0 companies have enabled such as massive amount of user-generated content, it has become more difficult to find personally-relevant businesses, media or other content.

FORBES: Ness Brings Personalized Touch To Mobile Search

The result is typically the development of user-generated content (UGC), which has grown in popularity along with the rise of digital (particularly social) media.

FORBES: What Is The Cost Of Crowdsourcing Super Bowl Ads?