Together the Hotspot 2.0 and WBA initiatives aim to create advanced Wi-Fi hotspot networks with an improved end-user experience for authentication, security, network selection and roaming.

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The goal was to establish and encourage the adoption of a common set of standards that would bring a 3G-like end-user experience to Wi-Fi by facilitating an automatic network discovery, selection and authentication of carrier-operated Wi-Fi networks.

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Endpoints can be any end-user device connected to the network.

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Organizations can ship a Chromebook straight to an end user and auto-enroll and provision their network settings, apps and other policies the first time they log into the Web.

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This task is so complicated that it requires an ISstaff member to register each end-user machine, says James Mascaro, network architect for Xcelerate, an e-business consultancy in Fort Lauderdale, Fla.

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So Hulme encourages companies to start with the human need, develop a prototype designed to meet it, and once the end-user is happy, expand to other network participants such as retailers, wholesalers, and partners.

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Rosas said Pure Networks brought together network OS development expertise and end user ease-of-use expertise into a product that adds a lot of value for D-Link customers.

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