The main thing that I like about RATEKICK is that it is user-centered from the ground up.

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To people in the user-centered practices, every product, and every feature or every product, is a proposition, a question we ask users.

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As a text we use her book Rapid Contextual Design: A How-to Guide to Key Techniques for User-Centered Design (Interactive Technologies).

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Though Artfire has a long way to go in terms of site traffic, their ace in the hole is their value-added user-centered support.

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So, I hope you can understand my passion as a form of disappointment with the business community to abandon repeated failures and adopt more reliable processes, such as User-Centered Design or Value Innovations.

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