Yesterday VMWare announced a big move into end-user centric access and management of cloud-based applications.

FORBES: VMWare's Horizon-Another Blow To PC Makers

Since Intel IPT is embedded at chip-level, unlike hardware or phone-based tokens, it can enable more secure, yet user-friendly cloud access protection.

ENGADGET: Intel launches dual-core Clover Trail+ mobile Atom processors

The Android-based system also offers access to thousands of useful and entertaining apps to keep the user up-to-date on the important information of the day, their social networks, and more.

ENGADGET: Ematic thinks $120 is way too much to pay for an ICS tablet, unveils the $119.95 eGlide Steal

Thanks to a variety of Android-based devices and their versatile user experience, users can access and share their files via web browser or the Wi-Drive App.

ENGADGET: Kingston ships 128GB Wi-Drive for storage-hungry Android, iOS users

In return, you, the marketer, gain permission-based access to his social profile information, building a lasting relationship with the user.

FORBES: Listening To Social Media Cues Doesn't Mean Ceding Control

In June, a programming error at Internet-based storage firm Dropbox Inc. temporarily allowed any password to be used to access any user account on its website, though Dropbox says fewer than 100 accounts were affected.

WSJ: What's a Company's Biggest Security Risk? You.