Even Joseph Juran, one of the two American post-war germinators of the quality idea (the other was W. Edwards Deming), considered that quality circles were pretty useless if the company's management was not trained in the more general principles of total quality management.

ECONOMIST: Idea

Shareworthy content can spread much wider than low-quality, dull and useless content.

FORBES: The Key to Content Marketing Success - Be Shareworthy