This is because the Google index assumes that a link is indicating that the page is useful and or important and thus makes it important inside the index.
Take a look at the Spark Device project on Kickstarter (link at top of post) and imagine how useful it would be to control your lights with a simple device and app.
If you have news stories that you think might be useful for future editions of this report please send them, with a link to the original website, to the same e-mail address.
Microblogs like Twitter (or business versions like Yammer) are useful for quick customer support, a bit of marketing, listening to customers and link sharing, Byrne says.