Cox Communication used GIS software from MapInfo to combine data about its customers, service offerings and broad demographics to figure out what products to market where and even where to build its networks next.

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Phillips says LATM can be used both as a complement to a large-cap or broad emerging markets ETF or on its own for investors who have a specific theme or tactic that this ETF might suit.

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Cornwall, in southwest England, has long besotted visitors with its historic port villages, broad sandy beaches, high cliffs and secret coves that were once used by smugglers.

BBC: The UK fires up for the Olympics