Think about the customer you hope will use your product or service.
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Part of the process of validating a market is ensuring they will use your product, get value out of it, and pay for it.
Understand how they use your product and their emotional responses.
During a new business pitch you can share a story about how your product helped a client increase sales despite the economic downturn, helping your prospects see themselves succeeding as they use your product.
For example, if you can determine that someone is a highly qualified lead for another company because of the way they use your product, would that other company be happy to pay for this information?
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The other critical item here is to involve customers in their natural environment, where they consume your service or use your product (not depending on focus groups, which are artificial and subject to affect contagion) into your development process as early as possible.
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Include long-tail keyword phrases that really target terms that your prime target audience may use to search for your product or service online.
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You understand how potential customers buy, what terminology they use to describe things your product might solve, and learn about potential competitors.
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Scrolling through the various fixes and creations is great for figuring out how you might use this product in your daily life.
Understanding what words or terms your customers use when they talk about you or your product or service is a critical component of SEO.
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You can use this feedback to tune your image or product, all in real time.
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Use this Twitter exercise before introducing or pitching your new product, service or idea.
The biggest reason is case studies (aka success stories) bridge the gap between what your product does and how people actually use it.
If you started your venture, built its first product, and convinced customers to use it, you have performed a valuable service.
As an OEM, if you want your product to connect with billions of products your customers likely already use on a daily basis, then Bluetooth technology is the obvious choice.
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We use a number of techniques (since the value proposition is also the key link to your product scenarios).
You can pre-order it from Sparkfun or direct on the Makey Makey website where you can learn more about the product, visit their forums (for ideas of how else you might use it with your young son or daughter), and just enjoy their fun photos and video.
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This is a product that is as easy to use as it gets, and provides a highly secure environment for your company laptops, deterring theft and guarding valuable data.
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