In a free society, which implies a free market, businesses survive only by providing services of greater value than the resources they use in production.
As a result of his analysis Daly says that we must have a steady state economy: the economy can only grow as fast as better technology allows us to add more value to or be more parsimonious with the useof those limited resources that we can use.
And since price rationing allows individualism through personal valuation the social engineers have even engrossed themselves into the manipulation of the medium of exchange, or the money that we use to place value on the goods, services, resources, investments, interest, and wages that are critical to an economy.