We are left with the stark realization that we are not in control and we can no longer use marketing to just smooth over the rough spots in our offerings and the disconnects in our brand propositions.

FORBES: Time for Marketers to Get Real about the Brand

Doctors still use a rough calculation to work out the chances of survival - if the percentage of the body burned added to the age of patient exceeds 100, then things are looking bad.

BBC: Saving your skin

The former London rough sleepers have been trained in tackling the issues of substance use and mental health.

BBC: Former rough sleepers on London outreach scheme

His delicate pictures contrast with the rough construction and the planned use of each site where men hid, ready to kill the approaching enemy.

BBC: The Last Stand

Here you have to use your imagination, because the two prototypes shown were pretty rough.

WSJ: VL Destino: The Detroit Show, and the Only Car That Matters | Rumble Seat by Dan Neil

Ministers admit the Rough Sleeper Count is a snapshot, but they will use it to measure whether they have reached their target of eradicating rough sleeping by 2012.

BBC: Rough sleeper figure 'misleading'

In order to model the stock market, he insists, one must use fractals, because they are the only way science has of exactly imagining the rough and uneven nature of a market.

FORBES: Mandelbrot: A Math Maverick Takes Stock

In everyday use, a graphic designer could use Inkling to create rough concepts on paper for a new advertising campaign and then review and share these concepts on the computer with colleagues or clients.

ENGADGET: Wacom Inkling smart pen does drawing the old-fashioned way -- sort of (video)