Healthcare staff must use soap and water to get rid of the bug, and hospital wards must be cleaned using more powerful disinfectants than usual to eradicate the bug.
But some of the best-known celebrities use their soap boxes to spread scientifically dubious--and potentially harmful--messages.
At one such festival last year in Haridwar, the state authorities used newspaper advertisements to implore the faithful not to use detergent or soap when bathing.
In one interview, he was explaining soap and how they should use it regularly to clean their bodies.
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We're all used to slice-of-life ads that use models as dramatizations--like happy moms using dish soap.
She had to use a toothbrush to scrub where it had mixed with green soap from the dispenser, then caked in mineral crusts around the base of the taps, around the plughole and the overflow.
Mr. Rao notes that Brazilians like to use social media while watching TV, in particular soccer matches and soap operas.
Wash your hands often with soap and water to get rid of germs, and use hand sanitizer when a sink is not available.
Use alcohol-based hand sanitizers as an alternative to hand washing when soap and water aren't available.
Canton-Potsdam also has patients use chlorhexidine wipes, applied after a regular shower, as an alternative to the soap.
Aluminum foil as glassware scrubber: To get baked-on food off a glass pan or an oven rack, use dishwashing liquid and a ball of foil in place of a steel-wool soap pad, says Mary Findley, president of the cleaning-products developer Mary Moppins.
Lore and Bharara also see a value in creating specialized sites for each category--first Diapers.com for baby goods, now Soap.com for drugstore products--under one online roof, allowing shoppers to use the same shopping cart for both sites.
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