Jessica Kleiman is co-author of Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work and EVP, Communications at SANDOW, a leader in building multiplatform brands that meet at the intersection of luxury and design.
Jessica Kleiman is co-author of Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work and is the new EVP, Communications at Sandow, a company that has luxury brands in the beauty, design and retail space.
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While some of it dovetails nicely with the career advice offered in my own book (written with fellow Forbes blogger Meryl Weinsaft Cooper), Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work (Career Press, January 2011), I still walked away with a ton of great tips on how to navigate your success at work and at home.
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All of these celebs are known or reported to use assistants or PR pros to post on their behalf.
As proxies for this historical change consider two examples: the growth of presidential press and PR, and the use of executive orders.
At the end of the day, maybe statistically you'll be safer not wearing the signature white headphones, but we're more likely to encourage you to to use something else just to keep the PR vultures from beaming about other peoples' gadgety misfortune.
"Razortooth Communications is excited to be a member of the SMILE Consortium to help create opportunities that bring easy-to-use "EDUTech" software to the world, " said Junko Sakai, PR spokesperson for Razortooth Communications, LLC.
Instagram will recover swiftly from this PR mis-step, but the real winner, the winner who can use this to get back in with the influencers will be Flickr.
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Skype's PR peeps are blasting out press releases about how SkypeOut (which lets you use Skype's VoIP software to make cheap calls to the regular phone lines) has finally reached one million users, but we're way more interested in the more stealthy news that they're testing a new beta which supports SkypeIn, which lets people with regular phone lines call you.
But in a world where corporate marketing executives use the word "viral" as if it's going out of style, you'd think PR execs would recognize that campaigns and trends that indeed go viral are largely humor-based.
At a recent corporate executive summit in Gleneagles, Scotland, PR company Edelman revealed that social networking shaved 1% off its bottom line by encouraging its staff to use such websites as a recruitment tool.
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