Profits collected in the UK and other major markets are funnelled out via a network of subsidiaries, in the form of royalty payments for intangibles such as use of the brand or technology developed inhouse.
Indeed, protesters, including Ms Klein's anti-globalisation supporters, can use the power of the brand against companies by drumming up evidence of workers ill-treated or rivers polluted.
Could Ralph Lauren -- the brand atop the long, integrated supply chain that takes apparel ideas from conception all the way to the consumer -- have forgone use of the Chinese factories that do most of the brand's cutting and sewing operations and, instead, contracted with U.S. factories for the Olympic uniform project?
The West cigarette brand claimed use of the Westlife name on clothing and other merchandise could cause confusion with its trademarks.
BBC: Judges said the similarity with West was enough to confuse
Based on his plummeting Q scores since, he may be a Super-Dud to prospective corporations considering the use of his brand.
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Americans lectured Japan on the evils of militarism and wrote a brand new Japanese constitution outlawing the use of military force in international affairs.
Dyer tells me NASCAR has been extremely cooperative with the venture since he acquired the rights to use the NASCAR name and brand as a part of the car wash company for the next 20 years.
Disney, which recently acquired LucasFilm from George Lucas, has shuttered the gaming division of the company, LucasArts, opting to use the brand to license third-party development and publishing for future Star Wars and Indiana Jones titles.
FORBES: The Force Vs. The Invisible Hand: Disney Shuts Down Game Publisher LucasArts
Yet fears persist, leading Prime Minister David Cameron to propose an education programme to promote awareness of advertising techniques as well as banning the use of under-16s as "brand ambassadors" in peer-to-peer marketing campaigns.
Over the past few months, we identified over 25, 000 tablet owners online, using our polling application that is spread across hundreds of websites, and segmented all of these people based on the brand of tablet they primarily use.
On this first day of spring, one animal rights group is urging people to use the occasion of a fresh start, a brand new season, to give up eating meat.
The operating system, which Mozilla today confirmed will use its Firefox brand, will power the launch of smartphones built entirely to open Web standards, where all of the device's capabilities can be developed as HTML5 applications.
ENGADGET: Mozilla says a slew of carriers and handset makers set to support Firefox OS
Among other things, the turn of events has removed a huge competitive advantage for Ford at just the time the brand could use one, in view of its struggles to continue to grow and hold on to hard-won market share.
FORBES: Ford Is Cut Up By Cutting Edge Of Car-Infotainment Technology
As for the actual production, Wal-Mart, where more than 50% of its business comes in the grocery aisles, would probably use the same roster of companies that make its store-brand products.
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The challenge is to find a cause that fits appropriately with what the brand stands for in the minds of consumers and then use it to strengthen these associations.
FORBES: Both Trees and a Branding Opportunity Laid to Waste In 'The Lorax'
Under the Keurig brand name, it offers a variety of commercial and home use brewers for the away-from-home (AFH) and at-home channels.
Some Chinese companies will do so by purchasing well-known Western firms, while others will use the celebrity of established figures to build their brand organically.
The website is the front porch of the brand and the first place potential customers go when researching a product so use it as a tool, not just a brochure.
For marketers, the advantage of social media is in being able to use networking tools to add value to a brand experience, not to mention differentiate the brand in the minds of consumers.
FORBES: Virtual Experiences Help Brands Win Friends, Influence People
UNESCO's project "Harnessing ICTs for the audiovisual industry and public service broadcasting in developing countries" aims at putting ICTs, particularly brand new formats, to the use of content development on major societal and development issues such as human rights, peace, tolerance and the fight against discrimination.
So it bought a license from second-generation owners of Italy's Tuscan's brand to use the name in Asia and the U.S., allowing it to take advantage of its Italian roots and 39-year-old history.
While there is some existing research on the use of humor in advertising, there is little linking predictive brand metrics to examples of different comedic approaches and we invite you to share in our insights.
And a brand new kind of software allowed him to use information about the family and their genetic material to find the defective gene.
Over 180 Tier 1 brand advertisers and 58 of the top 100 largest advertisers use MoPub.
FORBES: iOS and Android Fourth Quarter Mobile Apps Ad Metrics
Players use Under Armour and Nike products and some of their most well known promoters of the brand are NFL players, such as Ray Lewis and Peyton Manning.
This is just one of the many internal and external communications channels we use to continually help our people build our global brand.
The spectrum rights are a resource that Iridium cannot resell, but which McCaw could use both for the current fleet of satellites and for any future generation of birds he might like to brand Iridium.
Until now I have not been a fan of toolbars, largely because I like the freedom to use different elements of a product rather than being coerced into using just one brand for every function.
They use photos to tell stories, a built-in opportunity for the next wave of adtech startups around brand recognition in images, and are highly influenced by their built-in trust for the opinions of their peers.
FORBES: Six Key Takeaways From The Hottest Sessions at Digital-Life-Design 2013
Complex brand memories are created over time, and the first word(s) or image(s) that spring to mind are really the sum total of a consumers experiences with a brand, in its marketing and use.
FORBES: A Common Sense Approach To Measuring Brand Perception
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