Freitag and her team continue to seek out ways to design outreach campaigns and programs which use a combination of reason and emotion to empower individuals and organizations to proactively prepare for disasters.

WHITEHOUSE: Wendy freitag | The White House

When we pause to examine a thought bubble, we can use our brain to layer logic on top of the emotion.

FORBES: Eliminate Your But!

The hope is that by performing the same emotion-reading trick that marketers use, the type of tasks and the characters that appear in them can be made more engaging.

ECONOMIST: Facial monitoring

Every workplace is plagued with manipulative people who use emotion to create conflict in order to cover-up for their lack of substance.

FORBES: 5 Keys of Dealing with Workplace Conflict