Freitag and her team continue to seek out ways to design outreach campaigns and programs which use a combination of reason and emotion to empower individuals and organizations to proactively prepare for disasters.

WHITEHOUSE: Wendy freitag | The White House

When we pause to examine a thought bubble, we can use our brain to layer logic on top of the emotion.

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The hope is that by performing the same emotion-reading trick that marketers use, the type of tasks and the characters that appear in them can be made more engaging.

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"The one thing that sort of upsets me a little bit is the president is trying to use emotion to force things through before they are rationally debated, argued and examined and that's a mistake because that's the way you get to bad policy, " Keene told CNN following the president's speech.

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Every workplace is plagued with manipulative people who use emotion to create conflict in order to cover-up for their lack of substance.

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