As Moore's Law (computing power of a chip doubles every 18 months) continues to unfold and as bandwidth capacity continues to explode, just-turn-on-the-switch, easy-to-use high-tech appliances for specific functions will proliferate.

FORBES: Fact and Comment

It's refreshingly easy to use: just raise the flash head to switch on... then turn off again by lowering when the flash isn't needed.

ENGADGET: Sony NEX-3N and Alpha A58 unveiled, heading to Europe this spring