If you are sexually active, use condoms consistently and correctly to protect yourself and your partners.
In using the debonair, sophisticated man as the hero, the ad demonstrates that even smooth, desirable men use condoms.
People in risky situations use condoms only 8% of the time, it reckoned.
Three techniques, beyond the traditional (and successful) one of exhorting couples to use condoms, have now been demonstrated to work.
These range from a youth organisation that taught army conscripts to use condoms to a beekeepers' association in the eastern province of Fergana.
The cardinal, who is president of the Vatican's Pontifical Council for the Family, suggests that governments should urge people not to use condoms.
"I've got a lot of friends who don't use condoms - and I've known a lot of people that have caught infections, " she told me.
It's also important for those who are sexually active to talk openly and honestly with partners about STIs, and to use condoms consistently and correctly.
Also, while women can take the Pill to protect themselves against unplanned or unwanted pregnancies, disempowered women are still subject to sexual violence and to sexually transmitted infections, like HIV, from men unwilling to use condoms.
"Any advance or new design that gets people to use condoms would be a big plus, " Dr. Anthony Fauci, head of the National Institute of Allergy and Infectious Diseases and one of the world's leading AIDS researchers, said in an interview with CNN.
The upshot of all this activity is a marked reduction in the rate of new infections, though sceptics point out that the fall began before ARV use and circumcision became widespread, and that the role of behavioural changes (including a greater willingness to use condoms) should thus not be underestimated.
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You know, if I have a person who comes to me and is being beat, I'm not going to be like, oh, you need to get tested, because that person might be getting beat because she or he wants to use a condom, but their partner doesn't want to and is hitting that person because they want to use condoms.
Nowhere is this more shocking than in the church's attitude towards the use of condoms in the developing world.
All successful prevention campaigns have worked by preaching ways, notably the use of condoms, that reduce the enjoyment of sex only slightly.
Both Senegal and Uganda have been strong on the use of condoms.
But the strong influences of churches, whether Catholic or evangelical Protestant, has led to public reluctance to discuss sex or encourage the use of condoms.
Their attitudes to the use of condoms aside, the Roman Catholics have remained fairly buoyant, speaking up for the poor and taking their cue from Rome.
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Grades 6-12: Some lessons include information on HIV testing and address methods of prevention, including the correct and consistent use of condoms, which can greatly reduce the risk of infection from people who are sexually active.
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Instead, the pope often took a scholarly approach to public speaking, using discursive and, at times, provocative prose to tackle complex and divisive issues, ranging from the use of condoms to prevent the spread of HIV, to the West's relations with the Muslim world.
If a pregnancy did result, which was quite often the case, since very few Zulu men or women practiced any form of birth control (like most African men, Zulus seemed to abhor the use of condoms), he would move blithely on, without a backward glance.
Instead, the pope has often taken a scholarly approach to public speaking, using discursive and, at times, provocative prose to tackle complex and divisive issues, ranging from the use of condoms to prevent the spread of HIV, to the West's relations with the Muslim world.
The majority of couples in Zambia still don't use modern methods such as condoms, the pill, implants and injections.
Under a four-year study, one third of the women will be given the gel, one third a placebo and one third will not receive any, while all will be given condoms and taught about their use.
"Most authorities would still recommend use of other preventive methods such as condoms, " even if the HIV-positive sexual partner is on antiretroviral treatment, Kevin De Cock, director of the Center for Global Health at the U.S. Centers for Disease Control and Prevention, wrote in an email.
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The numbers may reflect that while most people have heard of the pill and condoms, they have never been taught how to use the pill or where to get it, or how to put on a condom, said Dr. Yolanda Wimberly, assistant professor of clinical pediatrics at the Morehouse School of Medicine and an adolescent medicine specialist with Grady Health Systems in Atlanta, Georgia.
He added that the study showed the impact of the combined HIV strategy of promoting condoms, increasing regular HIV testing and encouraging the earlier use of anti-HIV drug therapy.
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