"Hybels really showed that churches can use marketing principlesand still be authentic, " says Michael Emerson , a Rice University sociology professor who has studied megachurches.
Add to this mix legal and regulatory requirements that require extremely careful reporting of information, and it becomes clear that corporations must implement sound legal contract management principles in order to ensure the efficient use of both resources per se and those specifically within the scope of those agreements.
In a recent interview, Graf laid out four stages that most companies move through as they use sustainability principles as a lens to better understand operations and improve efficiency and productivity.
"Meltwater is especially troubled by the implications of this decision for other search engines and services that have long relied on the fair useprinciples for which Meltwater is fighting, " the company said.
Inherently social organizations use the power of mission and self-organizing over top-down management principles governing large-scale initiatives of the past.
The faster you can answer the fundamentals of your marketing strategy and your customer service principles, the faster your organization will be able to use social media as a competitive tool to win.
Ralph Benko is a senior economic advisor to the American Principles Project, and is the author of The Websters' Dictionary: How to Use the Web to Transform the World.