It has a large enough screen where consumers will expect far more than a smartphone experience, but also has a usage model that demands all-day battery life.
The announcement can be viewed as a strategic move by Twitter to control more of the user experience surrounding photos, a powerful driver of social media usage.
Verizon was able to mock the quality of the ATT experience for its users until it too got the phones and started to limit usage, especially for the bandwidth pigs who were streaming video and playing online games with abandon.
The new profile page is the culmination of a series of launches over the past three months of a new homepage, notifications, endorsements and influencers products that has accelerated usage of the site, says Deep Nishar, senior vice president of products and user experience at LinkedIn.