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"Icons don't exactly get arrested or end up in rehab, " says John Condon, chief brand officer at Chicago-based Leo Burnett USA, with a laugh.
FORBES: Magazine Article
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The victory for an inexperienced Wales side - shorn of their Lions stars and players from the Dragons - was their first match of a two-Test summer tour than concludes against the USA in Chicago next Saturday.
BBC: Canadian tactics frustrate Wales
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Chris Kaye is Editorial Director of The Rundown ( www.rundown.com), a Los Angeles-based email newsletter with New York, San Francisco, Chicago, and USA editions.
BBC: Culver City, ready for its close-up