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Lifting an urban-marketing trick perfected by smaller companies, the carmaker is lending its new model, the Focus SE, to stylish hipsters--club kids, disc jockeys, the earring-in-the-navel set.
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Tom had been a buyer at Urban Outfitters, while Walter worked in consumer marketing.
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The Qashqai is described as "the king of the urban jungle" in the carmaker's marketing material.
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And differentiating your shop among a cadre of giants, from Nordstrom to Urban Outfitters, is no mean feat even with a healthy marketing budget, which most entrepreneurs don't have.
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Urban Airship - Improve customer engagement with push notifications, location-based marketing, and analytics.
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Every new season, Heather Vandenberghe, Bebe's director of marketing, evaluates the lineups and runs down the cast lists, looking for young, urban, hot actresses.
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