By then, perhaps 65, 000 people will live, and 300, 000 will work, in this fabricated-from-scratch urb.

FORBES: Scratch Builders

In addition to hosting lavish parties for enthusiastic car customizers, the carmaker is releasing CDs of tunes compiled by and cobranded with Urb, an underground-music magazine.

FORBES: For the Discriminating Body-Piercer