As a result, sales material and value proposition had to be updated quickly.

FORBES: How Marketing Impacts Sales Performance

Software does not because it can be modified and updated more quickly than changing out hardware.

FORBES: Smartphones and Tablets: Racing Toward Commoditization

The new Roku Search function is front and center (once your second gen HD or higher player has been updated to the latest version) and in our tests worked quickly, pulling up content wherever it was available and mentioning if it was available in HD.

ENGADGET: Roku update adds cross-provider search over Netflix, Amazon, Hulu, HBO, Vudu and Crackle