Presented by the Manhattan-based start-up VisualArtsTV, WiredArts is billed as the first live-streamed performing-arts festival a claim that's bound to be disputed by some graduate student somewhere researching the paleolithic era of Internet history.
On Saturday, race day will be streamed live on the dedicated website with live build-up to the races and commentary on The Summer Club on BBC Radio Ulster.
As they streamed out of Wembley stadium after their historic win it was raining, but for the supporters who travelled up from south Wales the gloomy weather was the last thing on their minds.