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Up top are a power switch and a light that flashes green for a moment when the reader is powered on.
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But the fact is, we don't know what they're getting at, and while we don't appreciate this kind of vagueness, it's not too late for them to make the 360 a single switch-tripping light-up cable kind of system, otherwise totally wireless.
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No, this is a fancy backlit indicator, one that doesn't light up at all until you thumb the dedicated performance switch on the machine's right side.
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"We don't expect to hit a light switch and boom-50, 000 people will show up, " says Barry Stockhamer, former Dodgers marketing chief, now general manager of the league's Long Beach Armada.
FORBES: Magazine Article
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Adjusting the light is also quite nice, with a dimmer switch that runs up and down and a whole lot of brightness levels.
ENGADGET: Amazon Kindle Paperwhite hands-on (Update: video)
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They are devising ways to send optical signals vast distances without the need for expensive electronic goosing, tinkering with mirrors to switch and bend light in new ways and trimming costs to open up entirely new parts of the telecom infrastructure.
FORBES: Hooked on photonics
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The dimmer has a unique multi-touch capacitive interface that allows the light to be turned on or off by sliding a finger up or down on the glass switch front.
ENGADGET: Ube WiFi Smart Dimmer to receive customized multitouch gesture control