The partnership has since gone up in smoke, and with it Branson's pocket change.
All of that paid-for brand equity went up in smoke through one major accident.
Trillions of dollars changed hands or went up in smoke and the whole system almost toppled.
If she had not gone up in smoke, would he have met her again, remembered her?
No one believes Europe can let itself go up in smoke for the sake of political grandstanding.
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Coal operators in the last recession saw their earnings go up in smoke.
But if shale gas starts to replace natural gas in Europe, all these plans could go up in smoke.
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"We should not be sending our scant resources up in smoke, " she added.
Here, King Carnival is the name given to the evil spirit and he goes up in smoke on beautiful Shell Beach.
This load of rubbish was heaped on a pile in the backyard, and a torch was applied and it went up in smoke.
That all went up in smoke after an anonymous letter, presumably from a disgruntled former employee, was sent to a police department in Long Island.
The company's hapless employees saw their pensions go up in smoke.
With the Arab world going up in smoke, Fatah officials know they cannot expect to receive any significant funding from Arab states for the foreseeable future.
David Tait made sure the Sharks finished above Clermont with a late try, but Sales' hopes of progressing effectively went up in smoke with defeat in Montauban in December.
With 10 minutes remaining City shored up their defensive ranks with Michael Ball replacing Elano and the reinforced rearguard ensured Sunderland's hopes of a come back went up in smoke.
The Red Sox learned the downside risk of that strategy the hard way after their backpage-grabbing acquisitions of Carl Crawford and Adrian Gonzalez two winters ago later went up in smoke.
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"It was a horrible feeling to know that my life's work that I trained 11 years in graduate school for was going up in smoke due to my health, " she says.
The skeletal facades that by some miracle are still standing attest to the fact that the cafes, the eating places, the houses, and the buildings have all gone up in smoke.
This being the case, if we are to take Governor Romney at his word, it would seem that his entire tax policy went up in smoke last night in Denver.
Homeowners and overly indebted companies went up in smoke.
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"To be an observer, you have to be objective and once you impose sanctions on one party, your objectivity goes up in smoke, " Mr Mumbengegwi, a Zanu-PF member, is quoted as saying.
As well as being at increased risk of a series of respiratory conditions, the lungs of children who breathe in passive smoke may also develop more slowly than children who grow up in smoke-free homes.
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The sleek little start-up, a prototype of the type of company that is supposed to catapult Hong Kong into the information economy, has little in common with its creaking, clanking neighbor save one thing: here too, the air is filled with the smell of money going up in smoke.
"Then the whole thing goes up in a puff of smoke, " she said.
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