In an effort to avoid making a bad impression, the presenter ended up making no impression at all.
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And you wind up having an impression of a candidate sooner than you meant to, and it hardens into an opinion earlier than it used to.
However, reading through the article you end up with the impression that this is because of sterling investigative work by various NGOs and the likes of, err, the New York Times.
If you move around, the additional space you take up adds to that impression.
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You have one shot to make a first impression, so muster up all of your confidence and exude it in your hello, your handshake (or kiss on the cheek), in your body language, when you look your date in the eye and when you order your food.
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You see, the secret, I felt - and I have always felt, as an advocate - is to find a memorable but simple phrase that will stay in a jury's mind, that they won't forget easily, and that sums up for them graphically exactly the impression one hopes they're getting about that man from the evidence.
Vernon and squeaky co-host Orla O'Rourke failed to overcome the impression that they were making up the rules as they went along.
Ferris himself underwent surgery during the summer, but came back into the Ulster starting line-up last month and immediately made an impression.
He must also avoid giving the impression that he has given up too easily his own party's dream of an ultra-proportional system of single transferable votes.
Knox recounts in her diary early on that a male prison guard winked at her when she got letters from men, often brought up her sexuality and gave her the impression he was making a pass at her.
' - Iago claims no influences, giving the impression that he has thought up his actions all by himself, and certainly, given the messy execution he is to undergo after the end of the play, he has failed to follow Machiavelli's advice to keep power at others' expense.
Instead of using two center court cameras like most NBA games, they will use the suspended high definition skycams to give the impression of sitting about 10 rows up from the floor.
Many of the other contenders, however, give the unfortunate impression of having been chosen to make up numbers.
Failure to follow that up risks leaving even attentive readers with a false impression of progress in the field.
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"I got the impression that the course had been set up rather hastily and that the leader of the course was not in complete control, " he said.
Mostly it's about checking the time without giving the impression I'm hurried, picking up phone calls effortlessly, and accessing new emails so quickly it doesn't seem like work - compared to sitting at a computer in a stuffy office.
"On balance, it would be better to do this and face up to the possible difficulties of dealing with a hostile audience of cranks and fanatics rather than the alternative risk of leaving the field to the fanatics and giving the impression that we are afraid to stand up to questions, " concluded officials.
Some members, who've been around a little longer than 12 months, think it's time for a pretty radical look not just at how the business is divvied up between Government and Assembly matters, but how AMs behave in the chamber, what they can discuss, what impression you get when you watch them at work and how the chamber itself is set up.
Up-to-the minute news reports give the impression that the situation could worsen any minute and is exceedingly dangerous.
But Sir Michael told Tuesday's press conference it was "surprising that a secretary of state who has just started a public consultation exercise should give the impression that he has already made his mind up so firmly".
Tory former Scotland Secretary Lord Forsyth of Drumlean said there had been "a series of events which give the impression that the Commons, which increasingly sends legislation up here which is not properly considered and debated, is treating this place with some contempt".
But costs also ratchet up because the show's producers want to make a good impression.
The BoE gave the distinct impression that they are in no rush to change things up.
The punitive damages award suggests that all this made a powerful impression on the jury, but whether it will stand up on appeal is another matter.
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More fundamentally, however, is the violation of gender role boundaries that causes the impression that moms will be inattentive workers, and turns up the heat of employer and co-worker anger against working mothers.
The centre-half made an early impression in his first campaign on the south coast, racking up a string of appearances, but finished the season on loan at MK Dons.
Scottish party leader Annabel Goldie said statements made to the UK government in the run-up to the release of Abdelbaset Ali Mohmed Al Megrahi gave "the impression of wanting to cut a deal".
Obviously Facebook needs to come up with creative ways to bring in money, but it runs a serious risk of alienating users if they get the impression that the site is rigged against them unless they pay up.
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If you want to swap their positions you can just pinch up on the upper bezel and your apps will do a little Kriss Kross impression.
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