This is really the secret sauce that allows you to come up with creative ideas for businesses.

FORBES: The Two Make-or-Break Traits Of An Entrepreneur

Kulsoom Shah, a Fulbright student, for example says young people must come up with creative ideas to register the hurt feelings that the movie provoked -- but peacefully.

CNN: STORY HIGHLIGHTS

None of the typical follow-up visits, no spec creative work where candidates offer up storyboards, ideas and filmstrips to give a feel for expected TV ads.

FORBES: The Winner's Circle

Some of the group's ideas for jazzing up Senator Sominex were deemed too creative. (That's always a hazard when you are culling advice from a world where adult diapers are hawked as a fashion statement.) The campaign reportedly rejected doing an aerial shot of a giant pair of shoes to conjure up the former Knick as tall and Lincolnesque.

CNN: The Branding of Bill Bradley

They act as giant petri dishes, where creative types and entrepreneurs rub up against each other, combining and recombining to spark new ideas, new inventions, new businesses and new industries.

WSJ: Why High-Tech Companies Are Moving to the City

The company emphasizes hiring bright, creative people and tells them that up to 20% of their time may be spent pursuing personal ideas.

FORBES: Built for Innovation

We want to enable creative developers on our platform to have all the tools they need to come up with game-changing ideas.

ENGADGET: Leaf unveils next-gen LeafPresenter Android POS tablet for taking payments