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But as you unlock different toys within that world, you can move those toys into your toy box.
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Activision also highlighted the success of its Skylanders franchise - a series aimed at children in which add-on toys unlock new characters and content.
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Of course, the flipside to this is that the toys themselves unlock content already on the disc.
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But they still hold out the possibility of sudden wealth, if the grabber-arm can avoid the giant cuddly toys and instead unlock, in a glittering torrent, the glassed-in trove of silver.
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Depending on how you mix and match your toys, you can unlock different power combinations.
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Alongside toys, players can use power-up discs to unlock special powers in the game.
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Nonetheless, any and all toys of your youth have the magical ability to serve as portals to the past, to unlock synapses that are just as rich and alive with the excitement of play as they were back then.
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