He says such Olympic-style sporting events sit well alongside tractor races, tug of war and the sack loading-and-unloading race.

WSJ: At These Olympics, It Helps

When all goes well, the company likes to say parcels are only touched twice by human hands: upon unloading and loading into ULDs.

ENGADGET: Inside UPS' Worldport: How a shipping titan moves 2,000 packages every 17 seconds