Case in point: Gossip Girl, a heavily buzzed about, but low-rated, series that network President Dawn Ostroff called "one of the big mysteries of the television universe" at a television conference this summer.

FORBES: Magazine Article

And over the years, the "Star Wars" universe has spawned books, television shows, video games, parodies and -- above all -- an array of merchandise that has given the fans themselves control over the story.

CNN: With Abrams in place, 'Star Wars' fans brace for future

In a universe where celebrity is guzzled on television, online and with tweets, there is little difference between the Kardashians and the Mannings.

FORBES: NFL Looking To Make Pro Bowl Selection Reality TV Show

"DivX TV revolutionizes the television experience by giving consumers quick and easy access to a virtually limitless universe of online content, and it's as simple to operate as changing channels with a remote control, " said Kevin Hell, CEO of DivX, Inc.

ENGADGET: DivX unveils its new form as online video-to-TV enabler