Adding to the tempest around altering traditional teatime treats, United Biscuits slashed the fat from McVitie's Digestives in 2009.

BBC: The recipe rage problem

He added that United Biscuits was "delighted" that one of its existing shareholders, PAI - which has offices in Paris, London, Madrid and Milan - had decided to play a greater part in the business.

BBC: NEWS | Business | United Biscuits bought for ?1.6bn

In return for the 25% stake Kraft had bought in United Biscuits in April 2000, the Northfield, Illinois-based food company also gets the rights to all Nabisco trademarks, including Ritz crackers, in the EU, Eastern Europe, the Middle East and Africa.

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