Sheila Mawhinney, the clerk of the ad hoc committee, said she had sent a reminder to the Office of the First Minister and Deputy First Minister's (OFMDFM) equality unit but had received no word back.

BBC: Ad Hoc Committee on Welfare Reform

Finally, in November 2008, word came that the Presidential Unit Citation had been approved.

FORBES: Fighting A Two-Front War

On June 10th, Mr Talbott was flying west out of Moscow after a hard round of talks when word reached him that a small Russian unit had abandoned its post in Bosnia and was racing through Serbia towards Kosovo.

ECONOMIST: Strobe Talbott, deliverer of Russia

Word of an injured soldier near the Iranian border sends the unit into action.

NPR: Adrenaline Flows When Medevac Unit Takes Flight

Additionally, the system creates a sort of targeting reticule that appears over nearby cars, letting you know when you're perhaps driving a little too close. (That, of course, is when you have to switch from missiles to guns.) The head unit recently became available in Japan, and while there's no word on a release date or price in the US, hopefully it won't be long off.

ENGADGET: Pioneer Carrozzeria AR heads-up display hands-on (video)

That spread the word far enough for the 2002 book, published by the Zondervan unit of HarperCollins, to sell 25 million copies through mostly conventional channels.

FORBES: Promote It Yourself

Word was spreading quickly as we drove off to set up the other unit.

FORBES: Mobile Solar Generators - One Man's Odyssey to Bring Power Back to New York

Using social media and word of mouth, the company offered to match the purchase of every unit with an equivalent contribution of product for the victims of Sandy.

FORBES: GoalZero -- How To Create An Industry (And A Profit) By Doing Good