The finding is important because the medical community suffers from a shortage of cadavers, explains Michel Anteby, an associate professor in the Organizational BehaviorUnit at Harvard Business School who cowrote the paper with Filiz Garip of Harvard University, Paul V.
The manager will need to set up firewalls around the sales unit to prevent it being infected by money-driven behavior, unless and until the firm as a whole transitions to customer capitalism and the radical management needed to support it.