"Experts and academics in business schools have often dismissed this approach as the outcome of the unique personality of Steve Jobs, " Mr. Verganti wrote.

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Not only are there vast intricacies of the law, but some judicial circuits have their own tests that have been adopted and their own unique case law that might affect the outcome of the case.

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In creating unique, audience-centric ventures, the bands are engaging fans and giving them control over the outcome of each experience.

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