These decisions will provide businesses with a unique competitive advantage while providing their customers with new and valuable services.

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Customization often appears to lock in existing systems, but the question for CIOs is whether the custom code supports a unique capability that provides a competitive advantage or whether it is merely nice to have.

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In this view, human capital is treated as an accumulative resource that benefits the organization like any other business asset, providing competitive advantage through a transformation of the unique capabilities of individual employees to superior organizational performance.

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Additionally, our competitive advantage continues to grow as the Trulia community contributed unique insights at a record pace of one new piece of user-generated content every 10 seconds during the quarter.

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Another competitive advantage is the strong brand name, which Zipcar has developed through unique advertising campaigns.

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Enterprise companies that are seeking a competitive advantage will embrace customer experience management at all its touch points, to provide unique user experiences and offer services at key inflection points based on context.

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