When implementing a business strategy that commercially incorporates sustainability, managers must first recognize how such efforts are unique and then understand how best to advance through each major stage of a sustainability initiative.

FORBES

The Microsoft technology vision and strategy take advantage of our unique combination of experience in consumer products, business applications, and Microsoft Store retail operations to offer retailers solutions that do more, helping them to be dynamic as they meet and exceed customer expectations.

FORBES: Retail - Delivering the Future Today

Unlike many internet-based businesses that have a marketing strategy to capture generic search traffic, my business is meant to be the basis for a unique brand.

FORBES: How Do You Pick A Name For Your Business?