In creating unique, audience-centric ventures, the bands are engaging fans and giving them control over the outcome of each experience.

FORBES: What Brands Can Learn From Bands

Dusk is gathering, and down a dimly lit alley near the Grand Canal, a 60-strong audience is assembled in the Barbarigo-Minotto Palace, ready for a unique performance.

BBC: The perfect trip: Italy

The advice site now attracts 3 million unique visitors each month, hooking its audience with fact-checked health articles that then spread widely via social media.

FORBES: Up And Comers: Josh Reed, Jo Webber and Derek Flanzraich - Forbes

Rival online audience-measurement firm comScore most frequently uses monthly unique visitors to compile its Web site traffic rankings.

FORBES: Magazine Article

The result: a new and unique FORBES model for content creation, with self-publishing mechanisms, new editing processes and audience development techniques rooted in data analysis.

FORBES: The Rise of Social Power: What It Means for Forbes and Our Brand

Our unique, scalable content-creation engine turns out quality stories with great efficiency for our rapidly growing audience.

FORBES: Inside Forbes: In a Newsroom SmackDown, Journalists Brawl Over Look-a-Like Edit and Ads

But the report suggested WLM's US audience had fallen to 8.3 million unique users, representing a 48% drop year-on-year.

BBC: Microsoft ditches Windows Live Messenger for Skype