Like Imbruce, Goldman's ideas for Unigo took root when he was a college student.

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Unigo.com's founder, Jordan Goldman, 26, has leaned on contributions from current college students even more than Imbruce.

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Unigo does not produce any in-house video, however, preferring to keep amateur, student-made videos in the spotlight.

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These days, Unigo shares space in a Park Avenue office building with toney New York lawyers and marketing firms.

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Goldman calls Unigo a "student publisher" as opposed to a social networking site.

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Goldman raised Unigo's seed funding by starting with financial professionals in New York whose names appeared in the Wesleyan alumni directory.

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In its first live week, Unigo racked up 1.35 million page views.

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The videos started pouring in at a rate of about a hundred a week, hitting 2, 500 by the time Unigo launched in early September.

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While Facebook and MySpace were slow to reach out to advertisers, both Unigo and theU.net have been quite forthright in declaring that they can offer advertisers a sweet path to a key demographic--students between the ages of 16 and 24 years old--that many would like to reach.

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