These new technologies and, more importantly, a far better understanding of the data behind them have allowed organisations to get closer to their customers, and understand them better.

BBC: Viewpoint: Why disruption is good for business

The Memorandum of Understanding sets out clear, strategic priorities and encourages increased policy dialogue on areas of mutual interest between the two organisations, such as education, culture, science and technology, maritime policy and freedom of expression.

UNESCO: MEDIA SERVICES