It must identify and understand the fundamental needs of its customer or primary client.

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Instead, he wanted to understand the core needs of his target customer.

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Grasp it with both hands, and be grateful that you have a better platform than ever to understand the needs, wants and fears of your customer.

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"Being a target customer myself and growing up in China I understand the needs of the Chinese female audience and know how to add Chinese elements to better suit their needs, " she says.

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This endless, and often mindless, drive to complete the next item on the list isolates engineers from customer-facing employees who could help them better understand what the product actually needs to do for the user.

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