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The borrowers could be hedge funds, who either are trying to short a stock or scrambling to cover a stock loan that has been called in, or they could be investment houses that need an underlying instrument for a derivatives contract.
FORBES: Shortchanged
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Instead they return an amount based upon the performance of an underlying equity instrument, be it an index, a hedge fund or even a single stock.
FORBES: Another Option
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Anyhow, they are a debt instrument that trades more on the underlying credit risk of the company or the industry than on movements in interest rates.
FORBES: Dow Jones Interactive