It really looked as though the game was up and time had run out for the Swiss watch industry as the old mechanical, analogue timepieces were being undercut in price and availability.

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Its competitors will undercut it on price, which is what brands rely on when the spin fails.

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Hope Group's strategy was simple -- to undercut the Thai company's price.

CNN: Hope Takes On the World

Though the Surface aims to compete with the larger-size iPad, many competitors have been releasing smaller devices at lower price points in attempts to undercut Apple's momentum.

WSJ: Apple Drops an iPad Mini on Rivals

These shippers may undercut their giant rivals, starting a new price war.

ECONOMIST: Shipping

That could price many people out of the housing market and further undercut the housing industry.

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