The Olympic campaigners are therefore targeting second-tier brands such as Puma, Mizuno, Umbro and Asics.
Reports a day earlier said an unnamed suitor had targeted Umbro, sending its shares 27.5% higher.
Manchester City wore its 2013-14 Nike home jersey on the tour rather than the 2012-13 Umbro model.
Again like Kenyon, he arrived at Old Trafford after working for sportswear company Umbro for 16 years.
On Thursday, Reuters said sources close to the matter named competitor Nike as the suitor for Umbro.
The inquiry began in September 2009 when an Umbro representative bought a bogus World Cup shirt from the site.
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It ends a long-standing relationship with Umbro as the club's technical kit provider.
As well as providing kit for the England team, Umbro also supplies the kit for six Premier League clubs.
Umbro has suffered in the wake of poor performance from the England team.
The fiber is not just for elite athletes: Noble has also scored impressive licensee deals with sportswear manufacturers Umbro and Adidas.
Adidas, Nike, Umbro, Warrior and other companies that produce the actual jerseys.
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And big brands such as Puma and Umbro are starting to sweat.
The newly-acquired 10.1% stake, plus Sport Direct's existing 15% stake in Umbro, mean any suitor would have a tougher battle ahead, say analysts.
Umbro confirmed it had received an approach but said that it "may or may not lead to an offer being made" for the firm.
The club had previously announced it would switch brand from Umbro.
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