-
When Facebook began back in 2004 micropayments were difficult to make because of a lack of infrastructure and because of cost, but today there is a burgeoning market for ultra low cost services.
FORBES: Facebook Extends Charging For Messages. Great Move!
-
The expectation is that it would have an ultra-low operating cost, achieved through routine operation.
BBC: Skylon: Ending 40 years of hurt
-
Hyundai of South Korea plans an ultra-low-cost car for South-East Asia and Fiat is hooking up with India's Tata.
ECONOMIST: Germany's cars
-
In 2002, GE innovated a portable, easy-to-use, ultra-low-cost ultrasound scanner that was able to address the unique market needs in China.
FORBES: Reverse Innovation and the Myth of Cannibalization
-
We are likely to see the reverse innovation phenomenon in a wide range of industries such as ultra-low-cost transportation, renewable energy, clean water, micro finance, affordable health, low-cost housing, and many others.
FORBES: Reverse Innovation and the Myth of Cannibalization
-
For example, rather than purchase expensive ultra-efficient motors, low cost opportunistic additions to old fans and pumps such as variable frequency drives and demand controls can deliver equal energy savings at a fraction of the cost.
FORBES: Log Baby Log: The Race to The Big New Resource Play You Haven't Heard Of