As desirable as that is for the Shah Deniz II players, they need to remember the cardinal rules of the gas game: The ultimate resource holder, in this case Azerbaijan, always holds the aces.

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"When a municipality says you can't drill here, you have the ultimate waste of the resource and destruction of the correlative rights of the landowners, " West said.

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The broadcasting lobby may be extremely powerful and vocal, but they do not get to make the ultimate determination of how Americans use this critical national resource.

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Best of all, it will have a positive influence on both bars and their patrons - it's the ultimate marketing tool for venue managers and serves as a comprehensive resource for bar-goers.

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An ultimate peak in oil production is an inevitable consequence of a finite resource, and the gap will be sharply enlarged when it transpires.

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It is the only economic resource that cannot be transferred across corporate boundaries, and, therefore, the ultimate source of competitive advantage in global industries where imitation, market saturation, and lower entry barriers quickly eliminate market rents.

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Not even two-thirds of car buyers say gas prices affect their ultimate car-buying decisions, according to a recent survey by Kelley Blue Book, a vehicle information resource.

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