Over six months last summer, half a million players used Ultimate Arena to play the new Counterstrike game.

FORBES: ONLINE GAMING

"For consumers and video game players looking for the ultimate visual experience on their televisions, the Cobalt provides a new opportunity for everyone in the world to appreciate this must-have technology, " noted Paul Darbee, DarbeeVision's founder and CEO.

ENGADGET: DarbeeVision announces Cobalt video processor set to enhance any consumer's content

But despite the excitement, Cardiff boss Dave Jones says his players will stay focused on their ultimate aim of repeating their famous Cup win of 1927.

BBC: Cardiff wary of semi hype - Jones

If Ichiro gets to 3, 000, it would solidify his case for induction into the Hall of Fame, which would be the ultimate validation for Ichiro and all Japanese position players.

WSJ: Eyeing a Stunning Milestone

While the ultimate winners are yet to be determined, the top players will draw consumers in with obvious intent and a deeper purpose.

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The ultimate goal of the competition's creators is to pit human players against a dream team of robot counterparts within the next few decades.

BBC: Bots bend it like Beckham

So how did the ultimate arbiter, the Street, vote this week regarding the major search players (recognizing it was major rally mode for most stocks)?

FORBES: FTC: 'OK Google, You Get A Hall Pass' (And Other Quotes Of The Week)

As desirable as that is for the Shah Deniz II players, they need to remember the cardinal rules of the gas game: The ultimate resource holder, in this case Azerbaijan, always holds the aces.

FORBES: Pipeline Poker: Azeri Aces

Saints Row IV lets players delve into an arsenal of alien weaponry and technology that will turn each Saint into an ultimate entity of destruction.

FORBES: Saints Row 4: August Launch Announced