In short, the shareholders are the ultimate owners and the mission of the directors is to act on their behalf.

FORBES: Bobby Knight and Mike Krzyzewski Knew It: The Business Value Of A World-Class Coach

For those who want to go Dutch, the ultimate inconspicuous (as in all black, no branding) rentals can be found at Bike City, whose mission is to "blend in with the locals".

BBC: Amsterdam on wheels